Story
awake
A desire to chill, usually linked to holidays and leisure activities, can be enjoyed by sharing with buddies, family or with new people with the same interests as you. Awake brings us in contact with tradition, know-how through encounters, workshops and guides to enable us to feel and experience other ways of living, to broaden our realm of intellectual, sport or manual knowledge, both as an observer and an actor. A fervent fan of activities that enable us to surpass ourselves, for a change of scenery, let’s go out and revisit traditional sports or brush away the dust from leisure activities from another era. We need to take pleasure in what we do, enjoy moments that give us great emotion, where we can count on others, as nothing is worth more than being able to share our lives with others.
Le désir de décompression habituellement lié aux vacances et aux loisirs se conçoit dans le partage, que l’on soit avec ses potes, sa famille, ou avec des inconnus qui ont les mêmes centres d’intérêt que nous. Awake nous invite à partir à la rencontre de tradition, de savoir faire via des rencontres, des ateliers, des guides qui permettent de ressentir et d’expérimenter d’autres manières de vivre, d’élargir notre champ de connaissances intellectuelles, sportives ou manuelles, à la fois comme observateur et acteur. Féru d’activités qui permettent de nous dépasser, nous dépayser, allons revisiter les sports traditionnels ou dépoussiérer des loisirs venus d’un autre temps. On a besoin de se faire plaisir, d’avoir des moments qui procurent de grandes émotions et on peut compter sur les autres, puisque rien ne vaut plus que profiter de la vie à plusieurs.
Decathlon’s promise :
Decathlon enables you to live an alternative group adventure half-way between sport and creative practice. Through such an experience, Decathlon reinstates the values linked to passing on such pleasure between generations and between sports.
Promesse Decathlon :
Promesse Decathlon : Decathlon te permet de vivre une aventure collective alternative, à mi-chemin entre pratique sportive et créative. A travers cette expérience, Decathlon remet à l’honneur les valeurs de transmission entre les générations et entre les sports.
Sport mate
In AWAKE, we are going to bring our central Mate, here the SOUL Mate which is the personality of DKT which is addressed to the community of those who quietly enjoy nature, towards 2 other domains of sports experience thanks to 3 Mates.
At the bottom of the map, we will make an obvious link from OUTDOOR WELLNESS to DAILY WELLNESS & BALANCE thanks to the TWIN Mate. There is an overlap and a very natural hybridization between these 2 universes. From nature to the city.
Then we’re to the WILD OUTDOOR universe in a version that focuses on stimulating the imagination, in impacting reality with our fantasies thanks to the ADVENTURE Mate.
Finally, we will return to a softer and more WELLNESS OUTDOOR world thanks to the THERAPY Mate, which is aimed at those for whom sport and contact with nature is a vital routine.
ECO DESIGN
COLOR MOOD
THE POWER OF COLOR
Wake up! Here we use the power of color to awaken the winter and thwart the morose atmosphere around us. This means being in a good mood out in the fresh air ever so close to nature! We connect with living elements with genuine colors that evoke the undergrowth such as a deep desaturated green, a warm khaki and brown. We add a soft touch among the outdoor classics with a jam purple and a naturally-fibered beige. Sunny, vitamin-filled oranges come to blend with greyish-pinks: an earthy pink and a pink that acquires a patina in time. Finally, we dig up and assemble vibrant, but natural, colors that speak out in terms of a second life, such as turquoise or yellow. These colors age, holding onto the marks of passing time, taking on ever more value; there’s such beauty in that!
Awake ! On utilise ici le pouvoir des couleurs pour réveiller l’hiver et déjouer la morosité ambiante. De la bonne humeur au grand air et au plus proche de la nature ! On se connecte au vivant avec des couleurs authentiques qui évoquent les sous bois tel qu’un vert sombre désaturé, un kaki chaud, et un brun. On ramène un peu de douceur parmis ces classiques outdoor avec un violet confiture et un beige fibre naturelle brut. Les oranges solaires et vitaminées viennent s’associer aux roses grisés : un rose terreux et un rose qui se patine. Enfin, on pioche, on assemble des couleurs vibrantes mais naturelles qui nous parlent de seconde vie comme le turquoise ou le jaune. Ces couleurs vieillissent, gardent les traces du temps, ça leur donne de la valeur et c’est ça qui est beau.
GRAPHIC MOOD
HACKING MEMORIES
#accessorises #PATCHS embroideries # webbings graphically #Riso printing
COMPONENT MOOD
ACTIVE WORKWEAR
In Awake, we find our new classic outdoor components for living and practicing sports in nature. We seek to renew and improve the iconic qualities of outdoor or typically workwear textiles to facilitate our outdoor activities and propose a more contemporary offer. In this theme, the emphasis is on components with combined properties that are both resistant and comfortable for variable, yet not extreme weather conditions. We will focus on uses for the second and third layers.
Dans Awake, on retrouve nos nouveaux classiques de l’outdoor, des composants pour vivre et pratiquer au grand air. On cherche à renouveler et améliorer les qualités iconiques d’un textile outdoor ou typiquement workwear pour faciliter nos activités extérieures et proposer une offre dans l’air du temps. Dans cette thématique, priorité sur des composants aux propriétés combinées, résistant et confortable, pour des conditions météo variables mais pas extrêmes. Nous nous focaliserons sur des usages pour des seconde et troisième couches.
KUMO, PROTECT FROM THE RAIN
This coated fabric, truly cottony and matte, offers regular microlines. Its two-toned weave offers a more sophisticated style for a windbreaker and waterproof jacket. It will become your all-purpose must-wear item for all your outdoor activities.
REWOOL, PROTECT FROM THE COLD
This knit offers reusing a t-shirt in Forclaz used wool. The tees are crushed, then re-spun to obtain a 40% recycled wool and 60% Lyocell blend. These trials are today conducted in Portugal in the aim of circularity and relocating our wool production facility.
CALLENDER, LIGHT & ROBUST
100% recyclable indispensable workwear, these sturdy and breathable fake jeans offer exactly the resistance needed to be out in nature. Its marked twill and cotton-like outer touch modernizes the classic denim for sport using a quick drying method.