Story
ARE YOU GAME ?
Sport: This English word, actually stemming from the old French word “desport”, meaning “amusement,” means a physical and sport activity in a broad sense, whether for an activity enjoyed freely, with rules and guidelines or for a spontaneous game. We have in fact often forgotten that sport is a game. We will remind everyone of this in “Are you game? Here we are super opportunists, leaving nothing up to chance. It’s through our schedules, encounters, places and time granted to us that we practice a sport or physical activity. Our games may be highly serious, committed or frenzied. So long as they remain a source of pleasure, generate emotions and motivate us, that’s fine for us. Here, the main thing is to participate, not to win or perform.
Sport must not be a mission, a task, but a moment of pleasure. Ready for another round?
Sport: de l’ancien français “desport soit amusement”, désigne une activité physique et sportive au sens large, qu’il s’agisse d’une discipline libre, encadrée ou d’un jeu spontané . Et nous l’avons souvent oublié, le sport est un jeu, dans “are you game”, nous allons nous le rappeler. Ici, nous sommes hyper opportunistes, on se laisse guider par le hasard, c’est au grès de notre planning, de nos rencontres, du lieu, du temps qu’il nous est accordé, que l’on va pratiquer une activité sportive ou physique. Nos parties peuvent être très sérieuses, très engagées, endiablées, tant qu’elles restent source de plaisir, génèrent des émotions et nous stimulent, ça nous va bien. Ici l’important est de participer et non de gagner ou de performer.
Le sport ne doit pas être une mission, une tâche mais un moment de plaisir. Let’s go again !
Decathlon’s Promise
Decathlon helps me let go while giving me the right boost to take on new experiences and explore other horizons.
Promesse Decathlon
Decathlon m’aide à lâcher prise tout en m’apportant la motivation nécessaire pour débuter de nouvelles expériences et explorer d’autres horizons.
Sport mate
In ARE YOU GAME?, our central Mate is the INITIAL MATE which is Decathlon’s personality that addresses the community of pragmatic and all-round sportswomen and men, with a big affinity for sportswear, to 4 experience domains carried by 4 different Sportsmates.
The PLAYFUL Mate will take us to the field of GAME & FAMILY, sport without stakes just for the pleasure of moving while playing.
The STREET Mate will pull towards the world of SPECIFIC SPORTS & PERFORMANCE, because the street is a daily challenge.
The TWIN Mate will soften the blow with a bubble of DAILY WELLNESS & BALANCE.
And finally, the WING MATE will bring its COMMUTING intelligence to the service of a funnier and better living in the city.
eco design
COLOR MOOD
SENSORY EVASION COLORS
Truly digital, urban and sensorial, in Are you game? We are in search of new experiences, discoveries and types of comfort. We are relying on long-lasting and essential color bases: a timeless brown and beige, a grayish cold khaki and an undyed white. Light mauve, bleached denim, bright blue take us into a winter mood. An immersive digital evasion is demonstrated in our sport practice with a yellow-green twist. We come to explore our urban environment thanks to a waterproof city green, a concrete gray to which a touch of outdoor ochre is added. And to heighten our five senses, we finalize the range with reassuring and enveloping natural tones: a highly sensorial rosewood and dried floral-like purple. We enjoy ourselves and take our time in reboosting our energy ever so simply.
Digital, urbain et sensoriel. Are you game, on est à la recherche de nouvelles expériences, de découvertes et de confort. On prends appuie sur des couleurs socles pérennes et essentielles : un marron et un beige intemporel, un kaki froid grisé et un blanc non teint. Le mauve clair, le denim blanchit, et le bleu vif nous invitent à rejoindre l’hiver. Une évasion digitale immersive se dessine dans nos pratiques sportives twisté par un jaune-vert accent. On vient explorer notre environnement urbain grâce à un vert citadin imperméable, un gris béton auxquels on ajoute un ocre outdoor en touche. Et pour stimuler nos 5 sens, on finalise la gamme avec des naturels rassurants et enveloppants : un bois de rose très sensoriel et un violet fleurs séchées. On prend plaisir et on prend le temps de se ressourcer en toute simplicité.
GRAPHIC MOOD
LESS pattern more expression
#abstract motifs #fluid #brushed effects for a vapory airy result
COMPONENT MOOD
FEEL GOOD EVERYWHERE
In my everyday life, when I move around the city or do indoor activities, I want to remain elegant and sober by wearing clothes whose components have an urban code. In Are you game? we find good homewear basics reworked for the calm practice of indoor sports. Some components are haptic and ultra-sensory, reinforcing the sensation of being in a bubble of well-being. In this theme, priority is given to the perceived value of components ; conscious of how we look in our clothes, we focus on the touch and finishing.
Dans mon quotidien, lors de mes déplacements en ville ou dans ma pratique indoor, je cherche à rester élégant et sobre avec des composants codé urbain. Dans Are you game? On retrouve les bons basic de l’homewear revisités pour une pratique du sport indoor tout en douceur. Certains composants sont haptiques et ultra sensoriel pour renforcer cette sensation de bulle de bien être. Dans cette thématique, priorité sur la valeur perçue des composants. Soucieux de notre apparence vestimentaire, nous nous focaliserons sur l’aspect, le toucher et la finition.
CHARD, PROTECT FROM THE RAIN
Designed to offer maximum protection during activities on rainy days and for moving about (on a walk, my bike or scooter, etc.), This oilskin effect outer membrane will insulate you against the wind and humidity. Mainly for use in a jacket, it ensures a plain but elegant appearance with its rubbery aspect and smooth, truly matte finish.
B082, PROTECT FROM THE COLD
This jersey knit biface component offers a bulky and thick casing with its sherpa effect. This knit, with its recycled polyester and tencel blend will bring softness and comfort. Designed mainly for three layers, you can take it on all your outdoor endeavors, as it will keep you from catching cold while you’re indulging in your physical activity.
WASP, PROTECT FROM THE COLD Title
This ultra-stretch knit, ever so soft to the touch, slightly brushed inside, will be with you for soft meditative and contemplative moments. Its near-honeycomb texture evokes household linens and a world of homewear, to make you feel more at home wherever you may be.