09/ Fantomastic(Junior)
CONTEXTE MOOD
develop
#the little mermaid
Ariel, the little mermaid, dreams of becoming human. You, on the contrary, dream of flapping your fin? Well, it is now possible! The principle is to disguise yourself with a mono-fin at the tail to swim in a more flowing fashion, a practice that has become increasingly successful in France.
#TRANSPARENT
Perhaps the thinking is to make them well visible from overhead, should a rescue plane need to come looking for you. But Loeva, a company out of Biarritz, France, where the water is clear, took a different approach with their boards. Their Le StandUp is made from an unspecified crystal-clear polymer that allows you to see the ocean floor below.
#ENVIRONNEMENT
Nike’s Space Hippie 04 proves that trash can be a treasure, as the brand states that over a quarter of the innovative silhouette’s weight is made from recycled material. Keeping the environment in mind, a new Cactus Flower colorway is on its way, dressed in varying violet hues.
_ Can you tell me a story?
_ OK, but not a fairy tale; life sucks, a river of tears and hemoglobin
_ Um, so let me tell you one…
Once upon a time there was Adele, a hell of a girl who spent all her time filling her magical box with super memories. She crossed the first block with great strides, starry eyed on her first descent on freeride skis, with butterflies in her stomach when she took on her first wave.
All these first times were truly magical, full of memories, a real treasure…
“Allez au lit
Tu me racontes une histoire?
Ok, mais pas un conte de fée, ça craint, rivière de larmes et d’hémoglobine
hum, laisse moi alors te raconter…”
Il était une fois, Adèle, une sacrée gamine. Elle passait tout son temps libre à remplir sa boîte magique de merveilleux souvenirs : son premier bloc franchit à pas de loup, les étoiles pleins les yeux lors de sa première descente en ski freeride, les papillons au ventre quand elle a pris sa première vague.
Toutes ces premières fois qui furent magiques, pleines de souvenirs et qui sont un véritable trésor…
#dreamer
SPORT MOOD
magical
COLOR MOOD
DREAMY FILTER
This entire range can be seen through a dreamy, magical filter. The purples are mysterious and chivalrous. The mauve and green pastels and bleached orange are truly evanescent. They blend and diffuse, like in a dream. Beige and greenish gold bring a precious feel and glow to the harmonies. Desaturated turquoise and charcoal grey add a tinge of darkness and melancholia to this enchanted world of colour.
Un filtre teinté de féerie influe sur toute la gamme. Les violets sont mystérieux et chevaleresque. Les pastels mauve et vert et l’orange blanchi sont évanescents, il se mélangent et se diffusent, comme dans un rêve. Le beige et l’or verdi apporte préciosité et éclat aux harmonies. Le turquoise désaturé et le gris carbone amène un brin de noirceur et de mélancolie dans ce monde aux couleurs enchantées.
COMPONENT MOOD
Evanescent and shading effects are immersed in a surrealistic world, with a feeling that everything is possible. How fun and technical at the same time, with a touch of magic.
Wrapped in a frothy shell, with iridescent and glazed effects, I am searching for sensations. I’m feeling around, creating a truly magical experience, on crinkled and ikat bases.
Les effets évanescents et dégradés s’immergent dans un univers surréaliste, avec le sentiment que tout est possible. À la fois ludiques et techniques, avec une pointe de féerie.
Enveloppé dans une carapace mousseuse, aux aspects irisés et glacés, je recherche des sensations, je tâtonne. Je me crée une expérience magique, sur ton de supports froissés et ikatés.
© POPUPSTORE-DKT 2019