OPTIMISTIC TRIBE

SPORT
MOOD

All joined together, yet all different, an urban, creative tribal spirit is in the making. Adopt codes of a fantasized past and come up with a completely personal style. The 80’s and 90’s are back, meshed together into a bold and asserted mix and match style.

Tous ensemble et tous différents, on se rassemble en une tribu urbaine et créative. On crée son propre style en se réappropriant les codes d’un passé fantasmé. Les années 80-90 ne sont pas loin, les époques se télescopent créant un mix and match audacieux et assumé.

# KICK OUT THE JAM

SPORT MOOD

CONTEXTE MOOD

SPORT & STREET FASHION

KOCHE

At the crossroads of sportwear, streetwear and soccer (Nike, Paris Saint Germain, La Redoute), Koché disrupts the frontiers between sports and fashion, highlighting cultural mixity.

CONVERSE COMEBACK

With the All Star Pro BB, Converse has made a comeback on all floor surfaces. Combining retro elements and Nike technology, Converse is set on reconquering its basketball purists.

QUAI 54

At the foot of the Eiffel Tower, the annual Streetball tournament brings together NBA stars and breakdancers for live hip hop and wild DJ sets. This international event can’t possibly go unnoticed!

COLOR MOOD

CODED & BRIGHT

Alongside must-haves in sporty colors, lime and pink come as a surprise! A hip range of sharp and flashy colors is assertively worked into shading and contrasts.

Autour des coloris indispensables du sport , le jaune lime et rose créent la surprise ! Une palette pop et acidulés travaillée dans des camaïeux et des contrastes assumés.

GRAPHIC MOOD

GAME ON

COMPONENT MOOD

REMIX

A bold spotlight displays clashing combinations: seamless graphics and loud weaves. Ultrasound technology offers a new and modern form of padding. Basic jerseys in thick cotton contrast with glossy XXL mesh and color block ribs. Heather enter the urban asphalt jungle. Accessories come oversized!

On ose les mélanges dissonants : seamless graphique et tissages bruyants. Le matelassé est travaillé par ultrason pour une nouvelle modernité. Les jerseys basiques en coton épais contrastent avec des plastiques glossy, des meshs XXL et des ribs en color block. Les chinés ont une allure de bitume urbain.Les accessoires sont joué oversized.