11/ Comfy
(Junior)

CONTEXTE MOOD

relaxation

COMFY_INSIGHT1
# WELLNESS COMMUNITY
Serenbe is a wellness community connected to nature on the edge of Atlanta. A neighborhood full of fresh food, fresh air and focused on wellbeing. This community is set among acres of preserved forests and meadows with miles of nature trails that connect homes and restaurants with arts and businesses. Serenbe’s architectural planning sets a new standard for community living.
COMFY_INSIGHT2
# MORPHEE
Mon petit Morphée features different programs of relaxing tales of travel, nature sounds and soft music. It is up to child, to build their own sessions. The child can choose whether to go to island or a desert, with which animal, or just listen to a melody. It can of c course be used at any time of the day.


COMFY_INSIGHT3
# YUME #LIKE A DREAM
Made for dreaming, Yume is a collection of exquisite sleepwear, distinctive hand-embroidered blankets and enchanting accessories for children inspired by age-old Asian rituals that embrace comfortable home-wear to guide the transition from the hum of the day to the quiet of the night.



My quilt turns into a down jacket, my pajamas into jogging attire, my slippers into sneakers and my blankie into a backpack. I’m in fact taking my room to the streets. That’s cool. I’m ready to go outside to play!
Ma couette se transforme en doudoune, mon pyjama en jogging, mes chaussons en sneakers et mon doudou en sac à dos. En fait, ma chambre continue dans la rue, et ça c’est cool. Là d’accord, je veux bien aller jouer dehors !

#insideoutside

SPORT MOOD

inside outside

COMFY_MOODBOARD

COLOR MOOD

COLD & SWEET

This range is soft, sweet, comforting and comfortable, like a marshmallow. The purples are greyish and cold. Beige, pink and brown are portrayed in hair and skin tones. Lively tones pep up this pastel range, bringing an essential and retro note. The bedroom and schoolyard somehow come together. A rather monochromatic play is made on these colours.
La gamme est douce, sucrée, réconfortante et confortable, comme une guimauve. Les violets sont grisés et froids. Le beige, le rose et le marron sont couleur peau et cheveux. Des vifs réveillent cette gamme de pastels et amènent un côté essentiel et rétro. La chambre se mélange à la cour de récré. On joue ces couleurs plutôt en monochrome.
COMFY_COLORRANGE

GRAPHIC MOOD

ornamental

COMPONENT MOOD

I love sheds under covers. It’s nice and warm and oh so fluffy, with lots of layers; it’s like a castle. So, for my clothing, it’s the same thing. There’s no longer “for inside or for outdoors”. My honeycomb tee is not a pajama; my cotton sweatshirt is all brushed and super soft, like the skin of a peach, and soft like a big duvet. There’s also a terry fabric. It’s more than just for after your shower. It’s for every day, in which to run and play. In short, free and comfortable. In bed as in the city.
J’aime bien les cabanes en couvertures, on a chaud, tout est moelleux, on met plein de couches et ca fait un château. Alors pour mes vêtements c’est pareil, il n’y a plus de “pour dedans pour dehors”, mon t-shirt nid d’abeille n’est pas un pyjama, mon sweat en coton est tout brossé et c’est super doux, comme la peau d’une pêche, et moelleux comme un gros édredon. Il y a le tissu éponge aussi, c’est plus que pour la sortie du bain, mais pour tous les jours, pour courir et jouer. Bref liberté et confort. Au lit comme à la ville.