01/ Back in the game
CONTEXTE MOOD
WARRIOR
#seatrekking
Everyone can “take to sea” in his or her own way, but the means for doing so have increased considerably since post-World War II, followed by a society for leisure activities. As it is the case for mountains, man and the sea (in a maritime dimension) have truly evolved.
#breath
Wim Hof’s teachings about breath work and the health benefits of cold plunges have attracted millions of followers who swear it has cured everything from depression to diabetes and makes them happier and stronger.
#warrior
The images of a cyclist whose eye is all bloody, all messed up to the core, linger on with all their cruelty and violence. All beaten up by on its path, nothing obliges him or her to reach the finish line with such courage. Why are cyclists so tough when it comes to suffering?
High intensity, crazy pace, fear of wounds. Life sometimes challenges our body. With a tough mindset, I work hard and get back in the game. But not alone! My performance is assisted via a personalized, program and cutting-edge equipment, perfectly tailored to my body and its weaknesses. What is the objective? To stay on top, and win!
Haute intensité, cadence infernale, peur des blessures. La vie met parfois le corps à l’épreuve. Un mental d’acier aidant, je bosse dur et je reviens dans le game. Mais pas tout-e seul-e ! Ma performance est assistée, j’ai un programme personnalisé et un équipement de pointe parfaitement adapté à mon corps et ses faiblesses. L’objectif : se stabiliser, se maintenir au plus haut et gagner !
#CHALLENGERMATE
SPORT MOOD
MINDSET
COLOR MOOD
BLACK & GLACIER BLUES
Revolving around black – which rhymes with technique, endurance and sturdiness – come dark, frozen water colours. Glacier blue turns lighter until it reaches optical white. This can then be matched with natural hues, from a beige bronze to a true metallic shade or lively functional and safe red and fuschia tones.
Autour du noir – synonyme de technicité, d’endurance et de solidité – s’articulent des sombres couleurs d’eau gelée. Ces bleus glaciers s’éclaircissent pour arriver jusqu’au blanc optique. On choisit alors d’y associer des teintes naturelles : des bronzes beige jusqu’au vrai métallique ou bien des accents de vif fonctionnel et sécuritaire rouge et fushia.
COMPONENT MOOD
Today is D-Day. I’m diving into my shell. The competition starts right now. One leg after the other, I put on my technical suit, that fits like a second skin, to guarantee high performance. This technical prowess hidden by these micro-textures builds me up and gives me heightened energy.
When I zip up, I feel ready to face my competitors as well as the bad weather. These are all the protective sensations I feel on my skin, with matte/shiny textures, and groove effects that are sure to make me win.
Aujourd’hui c’est le D-day, je m’engouffre dans ma carapace, la compétition démarre maintenant. Une jambe après l’autre, j’enfile ma combinaison technique, qui s’adapte comme une seconde peau, une promesse de ma performance. Cette technicité dissimulée à travers ces micro-textures, me renforce et me donne une énergie décuplée. Et quand je ferme mon zip, je me sens prêt à affronter mes concurrents et les intempéries. Ce sont toutes ces sensations de protection sur ma peau, ces textures mates / brillantes, ces effets de rainures qui m’assurent de gagner. Enfin, cette veste embossée que je porte, c’est celle qui définit ma détermination.
© POPUPSTORE-DKT 2019